Tarsila Braz
- Brand design, Naming
A personal name as a brand: turning reputation into a recognisable system.
Context / Direction
Context. When the brand name is someone's name, the challenge changes: the reputation already exists; what is missing is a system that makes it recognisable beyond the conversation.
Decision. A typographic wordmark, a reduced palette and clear rules for social, materials and presentations — enough for every appearance to look like the same brand.
Outcome. Naming, visual identity and application system.
Decision
A typographic wordmark, a reduced palette and clear rules for social, materials and presentations — enough for every appearance to look like the same brand.
Outcome
Outcome
Naming, visual identity and application system.
Credits
- Douglas Wolf
Andressa Aguiar Patisserie
