Zareen
- Brand design
From product to point of sale: an identity that holds without excess.
Context / Direction
Context. Zareen has a physical presence — packaging, bag, label. The brand needed to be coherent from product to store, without relying on ornament to look valuable.
Decision. An uppercase wordmark with generous breathing room, black as the base and a packaging system where material and space do the work.
Outcome. Visual identity, packaging system and store materials.
Decision
An uppercase wordmark with generous breathing room, black as the base and a packaging system where material and space do the work.
Outcome
Outcome
Visual identity, packaging system and store materials.
Credits
- Douglas Wolf
Laviviè Skincare
