Olefoot
- Brand design
A digital brand for the world of football, designed to look like a product — not a fan club.
Context / Direction
Context. Olefoot is a digital product connected to football. The risk was falling into the sport's obvious repertoire: crests, shields, terrace chants. The brand needed to feel like a product — something used every day.
Decision. Condensed wordmark, a strong colour system and interface language from the first sketch: the identity was designed with screens, buttons and notifications in mind, not just a logo.
Outcome. Brand, visual system and interface guidelines for the digital product.
Decision
Condensed wordmark, a strong colour system and interface language from the first sketch: the identity was designed with screens, buttons and notifications in mind, not just a logo.
Outcome
Outcome
Brand, visual system and interface guidelines for the digital product.
Credits
- Douglas Wolf
Fann
