Stellata Franchising
- Brand design
A brand made to repeat: every unit in the network is a point of contact.
Context / Direction
Context. A franchise network is brand at scale: the identity will be applied by different people, in different cities, without the studio nearby. The system has to be simple enough for third parties to follow.
Decision. Wordmark, symbol and palette designed for signage, uniforms, sales and digital material — with few, clear rules and a manual that fits the people who will execute it.
Outcome. Visual identity and application manual for franchise expansion.
Decision
Wordmark, symbol and palette designed for signage, uniforms, sales and digital material — with few, clear rules and a manual that fits the people who will execute it.
Outcome
Outcome
Visual identity and application manual for franchise expansion.
Credits
- Douglas Wolf
Youne Beauty
