Youne Beauty
- Brand design, Naming
Name, identity and packaging speaking the same language from the first product.
Context / Direction
Context. Youne Beauty was born from scratch. In beauty, packaging is the main piece of communication: that is where name and identity had to prove themselves first.
Decision. A short, sonorous name, light typography and a restrained palette. The packaging system organises the line and keeps the product — not decoration — at the centre.
Outcome. Naming, visual identity and packaging system.
Decision
A short, sonorous name, light typography and a restrained palette. The packaging system organises the line and keeps the product — not decoration — at the centre.
Outcome
Outcome
Naming, visual identity and packaging system.
Credits
- Douglas Wolf
Kuryos Cosméticos
